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Improve Your Google Ranking

If you've built a website for your business and have been struggling to appear in Google on page one, there are some key points regarding web design and search engine optimization that you may need to be aware of. I'll do my best to give you some tips to help you to improve your Google ranking on your own. However, these are not guaranteed to help every business website type. Depending on your competition, these may work great, or they may not. Give these a try.
  1. Keywords in meta tags are useless: If you've been cramming keywords in your site's header in order to appear above your competitors, you may as well erase those and forget about it. Google will not rely on your keywords when they crawl your website content.
  2. Home page titles are crucial: If you've been placing your keywords into the title of your home page, try removing them entirely and then wait for Google to crawl your site changes. Google has a way of penalizing those who 'overdo it' when it comes to lengthy, keyword enriched page titles. They will read the content in the first section of your site's homepage and base your page ranking on what they see.
  3. Your Google Business profile: If you are using Google My Business, you're possibly swimming with sharks who are doing much better than the others. The tip in step 2 comes into play here. Make sure your business profile isn't using keywords. Just use your business name.
  4. Google reviews: If your competitors are killing your website page ranking in the Google 3-pack, note the number of reviews they have and do your best to increase your business reviews in this section. Get your clients involved here and try to increase your Google business reviews (stars matter).
  5. Images are more than pretty things: Any images on your home page should have image alt tags that describe the image. The first image alt tag should contain your primary keywords but make this short. For secondary images, use different keywords in these alt tags.
Try these tips. If you do not see improvement in your Google ranking, contact me for assistance.

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